The Rolex GMT-Master II 126710BLRO (commonly known as the Pepsi) is one of the most iconic models from the renowned Swiss brand. With its two-tone blue and red bezel, it perfectly embodies the elegance and functionality sought by collectors and watch enthusiasts.
But beyond its design, this model also presents interesting prospects in terms of value and market trends. According to data gathered from WatchCharts, a platform specializing in luxury watch analytics, here’s what you need to know about the evolution of the Rolex GMT-Master II 126710BLRO as of November 2025.
Market value in November 2025
The GMT-Master II 126710BLRO by Rolex maintains a high and stable market value. As of October 2025, its official retail price is estimated at $11,300. However, according to WatchCharts, the secondary market price can reach up to $19,994 in November 2025. This notable gap between the retail and market price reflects not only the model’s popularity but also its rarity and appeal to collectors.
The model has seen a +7.3% increase for new watches and a slight -1.9% decrease for those sold without the original box or papers. These figures illustrate consistent demand and strong value retention, making it an attractive long-term investment.
Market trends and volatility
WatchCharts data show that market volatility for this Rolex is relatively low, at 5.8%, indicating that its price remains more stable compared to other models in the same category. This price stability is advantageous for both buyers and investors, offering a degree of predictability in its valuation.
The watch was launched in July 2018, and since then, it has demonstrated exceptional value retention, with a +75.3% price increase from its initial value — an impressive performance for a mass-produced timepiece.
Sales analysis and 2025 outlook
The annual sales volume of the GMT-Master II 126710BLRO also provides valuable insight. In 2025, the model recorded 3,315 sales within a year, with a median time on the market of only 18.9 days. This rapid turnover suggests a high level of demand and sustained buyer interest.
Forecasts for 2025 indicate that demand will continue to grow, and prices may rise further as supply remains tight. Purchasing this watch for the long term may therefore prove to be an excellent investment opportunity, especially since WatchCharts offers detailed price forecasts to its members to help anticipate future trends.
Price comparison: where to buy?
On platforms such as WatchCharts and eBay, prices for this model vary considerably depending on condition, the presence of original accessories (box, papers), and sales region. For instance, on eBay, models can be found at prices ranging from $20,000 to over $24,000, far exceeding the retail price. These price disparities are typical of the luxury watch market, where rarity and condition are key value drivers.
